Tuesday, March 29, 2016

Big Break

They say that everybody has a big break in their business ventures. Well. . . I'm still waiting! It seems as though business comes and goes in waves. There are some months that I hardly get any and there are others where I am swamped! I need it to be consistent. My life goal is to own my own business that gets enough monthly income to sustain my family. Right now it's enough to have a little play money! Here is a question for all of you successful business owners. At what point in time did you go all in and devote all your time to your business?

- Jacob Reno

Thursday, March 24, 2016


I was recently asked if I would design a graduation announcement for a young man that was to be graduating this year. After several exchanged texts and phone calls we had decided on what this announcement would look like.
Now, back in the day I used to take payment for designs after they were complete and the client was satisfied. Not anymore! I was burned one to many times by people that said they loved the design but once they received the invoice it wasn't so great. So I now require the payment before hand so I am not out my time.
I informed this person that I would need payment up front for the design before I could get started. She completely avoided the comment and asked when it would be done. I again told her that she would need to pay before I started. Her response was this, "you're just a local freelancer. Shouldn't these be free"? What?!?!?! Absolutely not!! I don't think I have been more frustrated and had the urge to reach through the phone and sucker punch someone!! I was floored.
I proceeded to tell her in a very calm, cool, collected way that a lot of time, effort and energy goes into graphic design and that if she was ever to get it for free than she shouldn't expect very good quality design.
She declined my services and I sent her on her way!
I am amazed at the amount of people that expect things done for free. She was expecting me to take time valuable to me and use it to make her a high quality graduation announcement. Thanks, but no thanks!
What do you think? Was I wrong to send her packing or should I have cut her a deal?

Tuesday, March 22, 2016


I am fortunate enough to live in a very beautiful part of the country. At my full time job I am able to wander around as I please. One of my favorite things to do is take my camera to work and go sit on the roof during sunsets. I LOVE SUNSETS!! There is nothing else that makes me feel more at peace than watching the sun set.
Isn't it funny that something so simple can bring so much joy? One of the great things about being a photographer is that you get to experience things in a different way than the average person. We photographers see things in a different way than most and that's what makes us unique.
Most people think that photographing a sunset is just another sunset. A photographer sees the colors and shadows, the horizon and landscape. There is so much more to a sunset than the sun. The beauty surrounding the sun is what is being captured! I hope you enjoy this Idaho sunset as much as I enjoyed photographing it!

Thursday, March 17, 2016


Recently I was asked by a lady in the community if I would like to enter this picture in an art gallery to sell. Of course I was stoked to get my art displayed! I told her I was interested and asked the details of the gallery. She told me that it needed to be poster size printed on wrapped canvas. Okay. . . I can do that. She then told me that I couldn't charge more than $50 at the event. Hold up. . . you want me to pay almost $100 to get this thing wrapped canvas and I my want me to charge $50 for it? Don't get me wrong, I would love to get my work out there to the public but I'm not going to lose money doing it. Tell me, would you spend $100 to make $50?

Monday, March 14, 2016

Why Is It Hard To Be A Photographer?

The truth is this. . . it is not hard to be a photographer. Let me explain. With a little time and effort someone can take good pictures. So, it isn't hard to become a photographer. Now, is it hard to be a good photographer? The answer is yes. It takes a lot of time, practice, money and patience to become a good photographer. These days the good photographers are getting overlooked by the people who just claim to be photographers. These amature photographers and charging people next to nothing for family pictures, weddings, graduation announcements, birth announcements you name it. I've said it once and I'll say it again. You get what you pay for. If you go to a photographer and pay $50 for family portraits they might be good, but there not professional. Now. . . you go to a good photographer for the same family pictures and you can expect to pay $150+ , but you will notice a huge difference in the quality of the picture. Am I saying that all amature photographers are crap? Absolutely not, but you better not complain when you get your pictures back and they don't look as good as your sister Sally's family pictures that she got taken by the professional at Jacob Reno Photography and Graphic Design!! It's hard to be a good photographer in a world of amatures who claim to be professional. People settle and unfortunately money talks. The time invested in making amazing photographs isn't worth a mere $50. A good photographer spends weeks editing to perfection and you can expect to pay for their time. I would, but that's just me!

Thursday, March 10, 2016

Takin it Back.

I love to design! I especially love designing birthday party invitations. It makes me feel like I've played a role in making the persons birthday special. Weird I know, but it's how I roll! One particular thing that I like doing is designing something that is themed in a different era. Recently I was tasked with designing this 50's sock hop party invite. When the lady contacted me about this all I could think about was black, pink and poodle skirts! So did she! This was a fun invite to design and I'm pretty pleased with how it turned out.

Friday, March 4, 2016


Being a graphic designer and photographer is a very rewarding profession. I get the opportunity on a daily basis to play some kind of role in someone else's life. Whether it it's taking new born pictures or designing a company logo I'm there. Too be able to take something that someone has pictured and put it in the screen to make what they think is they absolute best logo to represent something that they have worked hard to build is very rewarding. I just recently finished this logo for a lady that had been making here husbands welding hats for 12 years now. One day she decided to start selling them as a side business, she had gone quite some time without a logo because she hasn't found one that she would fall in love with. She came to me and asked if I could design something. So I did!
She fell in love!! What a great experience to be able to make someone's dream a reality!

Tuesday, March 1, 2016

Man That Would Make A Great Picture!

Being a photographer has its ups and downs. One thing that I love is the ability to look at something and think, man that would make a great picture! The other day I bought my wife some roses because she was having a bad day. When I got them home I set them on the counter and thought, man that would make a great picture! So I did what any photographer would do and grabbed my camera and snapped a picture. The rest is art in the making!