The other day I was scrolling through a photography group on Facebook. There was a certain person who asked a question inquiring about what one should pay to have a logo designed. She said that she was quoted somewhere around $150 for a simple design. She could not understand why it would cost so much for such a simple design. Oh boy did she start quite the heated conversation about the price of graphic design. She had all kinds of remarks stating what I have stated before. "You get what you pay for"! People where getting angry with her wondering why she would even ask such a question. Seeing that she was an up and coming photographer they assumed she should know the value of ones time. So. . . I sent her a pm. I told her that all designers are different. You will not find two designers that charge the same price for the same thing. Some are an hourly rate while others charge a flat price. There are all kinds of factors that come with designing a logo. Revisions being one of them. This is where the hourly rate gets expensive where as a set price usually gets you 2 revisions. I gave her my hourly rate and the files that she would receive and she was very grateful that I wasn't over the top expensive. I live by the rule that I am not out to get rich off of one person. But I've also got to look out for me and my family! I can guarantee you that I am cheaper than most designers out there and I can also guarantee you that my work is equally as professional! With that information she entrusted me with her business logo and turned me loose. I came up with a simple design and to both of us it was perfect. To think that others would charge $150 for this amazes me. But, it also makes me sit back and wonder if maybe I am to cheap.
Over the last couple of days I have wondered if the fact that I do keep my prices affordable is the reason that I don't get a ton of business. Do people look at my prices and think that I don't know what I am doing because graphic design is supposed to be expensive? What do you think?
- Jacob Reno